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AI Ghosts and Deathslop

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The Eulogy Industry of AI

The recent death of Dolly Parton has sparked a peculiar trend on social media – “deathslop” content created using AI image generators and video makers. These tributes, often crass and insensitive, have been viewed millions of times on platforms like TikTok and YouTube. For example, the song “Run Jolene” is a country-tinged earworm that has been praised by some as “fun” and “cool,” despite being an obvious AI-generated cash-grab.

The ease with which anyone can create these tributes raises questions about consent, ownership, and the exploitation of people’s legacies. Some creators are charging fees for their services, peddling “AI vibes” as a way to connect with loved ones who have passed on – a particularly egregious practice.

AI-generated content has become increasingly prevalent in our digital lives, from image generators like Sora (shut down in April after a string of controversies) to video makers that create convincing but often disturbing depictions of deceased celebrities. These “generative ghosts” blur the lines between reality and fantasy, and have been described by academics as a form of digital mourning.

For some, these AI-generated characters offer a way to cope with loss more personally. Justin Harrison created an AI replica of his mother after she was diagnosed with terminal cancer. He worked on the project while she was still living, and she gave her approval before passing away. However, this approach is not without controversy – as Jack Manning notes, “It’s not common practice right now to consent to an AI avatar of yourself as part of your living will.”

The issue of consent is crucial in this debate. While some see AI-generated characters as a way to honor and remember loved ones, others view them as a form of exploitation – a way for creators to profit from people’s grief. Companies like Treasured Memories are leaning into the inherently macabre nature of these services, offering “traditional,” “formal,” “witty,” or “inspirational” obituary writing options.

As we navigate this uncharted territory, it’s essential to consider the implications of AI-generated content on our understanding of grief and mourning. The ease with which anyone can create these tributes has made the line between reality and fantasy increasingly blurred. What does it mean when we can manufacture a continued presence of our loved ones using technology? Does this alleviate or exacerbate our pain?

The phenomenon of deathslop is also about our relationship with celebrity culture and the commodification of death. Dolly Parton’s family has spoken out against these tributes, calling them “fake AI garbage” and “misinformation.” This highlights the tension between commercial interests and personal grief.

Ultimately, this debate raises questions about what we value most in our digital lives – connection, comfort, or profit? As we continue to grapple with the implications of AI-generated content on our understanding of grief and mourning, one thing is clear: the line between reality and fantasy has never been more blurred.

Reader Views

  • SB
    Sam B. · deal hunter

    The whole deathslop phenomenon is a slippery slope - once you start peddling AI-generated tributes as some sort of unique experience, where does one draw the line? It's not just about exploiting deceased celebrities for clicks and cash, but also perpetuating a false sense of intimacy. What's missing from this conversation is an exploration of the long-term implications for those who create these digital avatars - how will they be managed, updated, or even deleted when the trend inevitably fades? We need to think critically about what we're willing to outsource to AI in our grief.

  • TC
    The Cart Desk · editorial

    The proliferation of AI-generated tributes raises valid concerns about consent and ownership. However, we can't overlook the potential benefits of these digital legacies. In some cases, they might serve as a lifeline for those grappling with grief. A more nuanced approach would be to establish clear guidelines for creating and sharing AI-generated characters, particularly when it comes to consent. This could involve standardizing end-of-life directives or developing industry-wide best practices for creating and managing digital legacies. Until then, the line between respectful tribute and exploitative monetization remains blurred.

  • PR
    Pat R. · frugal living writer

    It's interesting that we're having this conversation about AI-generated tributes and the commodification of grief. But what's really concerning is how these technologies are being used to mask our own inability to engage with real emotions. Instead of confronting our vulnerabilities and imperfections, we're outsourcing them to machines that can create a sanitized, polished version of mourning.

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