Adobe Tries to Make Its AI Generators Idiot Proof in Premiere Adobe's new Generative Media tool has turned the video editing landscape on its head, promising to revolutionize how editors interact with artificial intelligence in Premiere.
At first glance, this development may seem like a blessing for creatives, who will now have access to AI generated content without leaving their project timeline.
However, scratch beneath the surface and you'll find a complex web of implications that threaten to upend the very notion of creative control.