Apple Posts Record June Quarter, Warns Supply Constraints Are Coming Apple's latest earnings report highlights a perfect storm brewing in the memory chip market, one that threatens not only the company's bottom line but also consumer electronics manufacturers and consumers themselves.
The tech giant has been warning about this issue for months, and its latest financial results confirm the worst: soaring memory prices are here to stay.
According to CEO Tim Cook, the current memory pricing surge is a "100 year flood," with exponential increases that make price hikes unavoidable.