Behind the "Buy It for Life" Trend: What This Means for Sustainable Consumption The notion that we can buy our way to a more sustainable future has been gaining traction over the past decade.
At its core, the "buy it for life" trend is about shifting from a culture of disposability and planned obsolescence towards one where high quality products are designed to last – indeed, to be treasured as investments rather than hastily discarded.
The roots of this movement can be traced back to growing concerns over environmental degradation.