The Vertical Entertainment Upfront: A New Era for Branded Storytelling? The recent announcement of Inside Microdramas, a vertical entertainment upfront event in Singapore, has sent ripples through the industry.
COL Group, Virtue Asia, and V47 Entertainment are betting big on this new format, which promises to revolutionize the way entertainment is created, distributed, and consumed.
At its core, microdrama is a short form, serialized storytelling format tailor made for mobile devices.