Ford's Rebound: What the Super Duty Surge Means for Dealers and Consumers Ford Motor's production of its highly profitable Super Duty trucks has reached a 20 year high, marking a significant milestone in the automaker's recovery from supplier fires that crippled aluminum supplier Novelis last year.
The surge is a welcome respite for dealers struggling to meet demand, but it also raises questions about the implications of this surge on the broader market.
Super Duty production topped 39,000 units in August, its best month since March 2006, while F 150 production reached its highest level in two years.