The McGruff Legacy: A Cautionary Tale of Effective Fear Mongering The rise and fall of McGruff, the trench coat wearing bloodhound, is a fascinating case study in the effectiveness of fear mongering as a social control mechanism.
First introduced to the world in the early 1980s, McGruff's anti drug campaign was a hallmark of the era's over the top public service announcements.
These messages were often cringe worthy and misguided, yet they managed to seep into the collective consciousness of an entire generation.