The Gamble of Gaming Furniture: What IKEA and Microsoft Are Really Playing For IKEA's recent Instagram post sent shockwaves through the gaming community, teasing a partnership between the Swedish furniture giant and Microsoft's Xbox division.
At first glance, this seems like an odd pairing – what could these two massive brands have in common?
However, upon closer inspection, it becomes clear that this unlikely alliance is more than just a quixotic attempt to merge furniture and gaming.