The Cost of Pride: When Winning Takes a Backseat to Profit In recent years, professional sports leagues have become increasingly fixated on revenue growth, often at the expense of traditional sporting values like fair play and competitiveness.
A prime example comes from Round 24 of the NRL season, where top of the table Newcastle Knights hosted bottom of the ladder Gold Coast Titans.
The stakes were high for the Knights, who were fighting to maintain their top four hopes in the standings.