Women's Football Takes a Giant Step Forward The London City Lionesses have secured a record breaking shirt sponsorship deal with Nike worth $5 million, surpassing previous records and even some men's Premier League clubs.
This achievement is being hailed as a landmark moment for women's football, marking significant recognition and investment in the sport.
While the Atlanta NWSL franchise previously held the record with a $4 million deal, Kang's assertion that this new agreement eclipses some men's Premier League front of shirt deals puts into perspective the growth of women's football.