Pabst's Plea: The Beer Heist of the Century? The theft of 50,000 cans of Pabst Blue Ribbon from an Anheuser Busch distribution center in California has left the beer world reeling.
However, what's truly remarkable is not just the scale of the heist but also the response from the brand itself.
Pabst's decision to issue a public plea for the return of their stolen merchandise, "no questions asked," raises more eyebrows than it should.