The AI Driven Entertainment Revolution: Paramount's Next Act Paramount's aggressive push into artificial intelligence has received a significant boost with the hiring of Barak Turovsky as its new executive vice president and head of consumer AI.
This move is not just another example of a traditional media company trying to stay relevant in a rapidly changing industry – it's a strategic play to integrate technology into the very fabric of the entertainment business.
Turovsky, who comes from a background leading AI teams at Google, General Motors, and Cisco, will be responsible for growing Paramount's AI capabilities and using them to improve personalization, content discovery, and monetization across its platforms.