Show us the money: NRL objectives laid bare by ground allocations The National Rugby League's decision to relocate games from their usual venues to more lucrative grounds has sparked outrage among fans and teams alike.
On the surface, it appears to be a case of bean counting, prioritizing revenue over fan experience. At its core, the NRL's business model relies heavily on ticket sales for its final matches.
By moving games to bigger venues like Sydney Football Stadium (Allianz), they can capitalize on higher attendance figures and increased revenue from parking, food, and merchandise sales.