Split Fiction: The Hidden Patterns in Your Purchasing Decisions Split fiction is a term coined by James Surowiecki to describe how companies use fictional or exaggerated product features to make their offerings more appealing.
This phenomenon has become an integral part of modern marketing, where manufacturers and retailers create an aura of superiority around their products to justify higher prices.
When we evaluate products based on cost per use thinking, which involves evaluating products based on how much value they provide per dollar spent, we're essentially trying to cut through the smoke screen created by manufacturers.