Sports Direct Ad Banned Over 'Misleading' RRP The Advertising Standards Authority (ASA) has handed down a ruling that should give pause to retailers who engage in questionable pricing practices.
The watchdog found that a Sports Direct ad, featuring a discounted price of £17 for a Puma Women's Zipped Baselayer Top, was misleading because it quoted an RRP of £45.
The ad, which claimed "UP TO 50% OFF," implied that customers were getting a significant saving against the RRP. However, consumer group Which?