The NFL's European Gamble: A Cautionary Tale of Overconfidence The National Football League (NFL) is once again investing heavily in Europe, staging its first competitive game on French soil this fall as part of a record nine game international run.
Tim Ellis, the league's chief marketing officer, has been promoting the effort as a way to attract new fans and convert millions into loyal viewers.
However, the NFL's previous foray into Europe, which lost $400 million over 16 years before folding in 2007, raises questions about the league's ability to succeed abroad.