Wendy's Franchisee Bankruptcy: The Value Menu Comes Due The latest sign of strain in the fast food industry comes from an unexpected corner: Meritage Hospitality, one of Wendy's largest U. S.
franchisees, has filed for Chapter 11 bankruptcy protection. This move signals trouble not just for a single chain or its struggling parent company but also reflects broader shifts in consumer priorities.
Wendy's same store sales have declined for six consecutive quarters, with CEO turnover and muddled turnaround strategies contributing to the brand's woes.