Frugal Innovation: The Smarter Way to Shop Frugal innovation is a concept in smart shopping that combines creativity with thriftiness to meet human needs without breaking the bank or harming the environment.
At its core, it's about finding cost effective solutions to everyday problems. This approach has its roots in India's "jugaad" culture, where people learned to be resourceful and creative due to limited resources.
Jugaad, a Hindi word that roughly translates to "make do with what you have," was born out of necessity in rural India.