The Coupon Conundrum: Why Expiration Dates Matter When clipping a coupon from the Sunday paper or scanning one on your phone, it's reasonable to assume that it will be redeemable for a decent amount of time – weeks, at least.
But in reality, many coupons have expiration dates that are startlingly short, sometimes lasting as little as a few days.
This phenomenon has left some savvy shoppers scratching their heads: why do manufacturers so often set such brief deadlines? Is it just a way to generate buzz and drive sales, or is there something more at play?