The Dark Side of Extreme Couponing: Lessons from Failure Extreme couponing, once a fringe activity celebrated by reality TV shows and blogs, has become a household name.
The idea is simple: amass a large stash of coupons, strategically apply them to your shopping list, and reap the rewards. Sounds too good to be true? That's because it often is.
Beneath its façade of thriftiness lies a complex web of psychological factors, flawed strategies, and devastating consequences.